Founded in May 2009, Proximate Global Inc. (PGI) is a U.S.-based corporation with offices in New York and Karachi. The Company's initial product is face2face, launched in summer 2010. face2face combines the benefits of social networks and location awareness, with the privacy and control that users are increasingly demanding.

It is only through the integration of visibility and privacy that the location services category can move from the niche it currently represents, to broad consumer acceptance. Despite the disproportionate media attention that current location-based apps are commanding, market research consistently shows that smartphone users are reluctant to surrender the specifics of their geographic locations to anyone on the Internet.

To solve this problem, face2face is pioneering the concept of "proximity awareness" – allowing users to enjoy the benefits of identifying who in their network is in their vicinity, without divulging precise location. With this level of security as an integral part of the platform, face2face gives users the confidence to instantly link their existing social networks – Facebook, LinkedIn, MySpace and Twitter – into the ecosystem. Using face2face, users are able to send instant messages, call and potentially meet anyone in their consolidated networks.

The platform also allows for the serendipity of new relationships by combining proximity with a "friends of friends" discovery feature. Additionally, face2face has also innovated by building reciprocity into their platform. It's a two-way commitment; no one can know that another is nearby without also letting them know the same.

These innovative features will enable face2face to dramatically expand the penetration of location-aware services, and with that, to capitalize more fully on the enormous market for monetizing location based services.

PGI is poised for international success; 70% of smartphone users live outside the United States and developing countries are the world's fastest growing markets. The face2face application is built for global scalability, and its cross-market potential has been recognized by a number of potential partners that are in conversations with PGI.

PGI is led by a skilled and experienced management team that has deep industry expertise and are also serial entrepreneurs, having founded several successful companies in the United States and Pakistan. Members of the team have worked in custom application development, enterprise software solutions, management consulting and finance, at Creative Chaos, Mobile Complete, McKinsey & Co., Credit Suisse First Boston and Vardon Capital.

PGI has attracted US$1 MM in investments and is currently completing another angel round. PGI employs a strong blocking IP strategy and has filed for patents on proprietary technologies and trademarks having retained Wilson Sonsini Goodrich & Rosati and Black, Lowe & Graham.