Proximate Global Inc. Unveils face2faceTM;
Goes Well Beyond Existing “Location-Aware” Apps With Privacy, Reciprocity, and Network Aggregation
face2face gives users full social utility without full disclosure
PAKISTAN, Karachi, June 29, 2010: Proximate Global Inc. today officially unveiled its leading edge, proximity-based social networking application - face2face.
The application, which is available for smartphone platforms - BlackBerry, iPhone, Android and J2ME (such as Nokia’s) - represents the next chapter in location-aware services, as it solves the rapidly growing problems of privacy and safety that are plaguing current alternatives. Until face2face, over-exposure has been an inevitable result of migrating social and business networks to the physical world.
face2face is a free application that instantly enables users to consolidate their existing social networks – Facebook, LinkedIn, MySpace and Twitter. Once these networks are brought into the face2face platform, users are made aware when friends are nearby, and can connect to them via instant messages, phone or text and of course, meet face-to-face. Users can also view and comment on aggregated newsfeeds and can update their status across networks.
Unlike other location applications, the user doesn’t have to go through the arduous process of creating a new network. And unlike other apps, face2face doesn’t reveal the user’s precise location - or those of the user’s friends; it respects and values privacy. Reciprocity is a core value of face2face; no one can see you,
unless you can see them.
With face2face, users can make themselves available to some friends, and not to others, on an individual basis. A powerful cross-network ‘friends of friends’ feature allows users to meet new people through trusted relationships while ensuring the same benefits of “social selectivity.”
“People enjoy the way social networks have enhanced their online lives – they are looking for a simple and secure solution that enhances, but does not overwhelm, their experience. As our networks grow, we want the ability to connect with individuals on our terms – just being near somewhere doesn’t mean you want to send an open invitation to connect with everyone in person” said Hameed Khan, Founder and
CEO of Proximate Global Inc.
“With face2face, you are automatically connected to your friends, and friends of friends in a controlled environment. So you’re always in charge, and at the same time, never far from someone to share a moment with.”
What’s more, the face2face app was built to work simply and elegantly with smartphones. “Too many apps are badly designed front ends for web services, and don’t leverage the full capability of these sophisticated devices.” Mr. Khan added.
The application has been developed by Proximate Global Inc. in Pakistan and the United States, and will be launched worldwide.
About Proximate Global Inc.
Proximate Global Inc. (PGI) is a US-based corporation formed in May 2009 to develop and market face2face. PGI provides an elegant solution that leverages existing social networks and facilitates real world interaction and communication.
For more information, please visit: http://www.proximate-global.com/
About face2face
face2face is the next-generation, proximity-aware social networking application for smartphones. It facilitates face-to-face interaction, while maintaining privacy and control. face2face works on BlackBerry, iPhone, Android and J2ME (such as Nokia’s) handsets.
For more information, please visit: http://www.face2face.com.pk/
Media Contacts:
Pakistan
Shafia Agha
Xenith Public Relations Pvt. Ltd.
+92-213-5340310
United States
Sharon Nieuwenhuis
RLM Public Relations
+1-212-7415106 x237
